Claritin Skytyping

Claritin Canada welcomed allergy season with a crowd-stopping stunt combining the elements of a flash mob with the art of sky typing. For the first time ever in Canada, 5 skytyping planes flew 10,000 feet above Dundas Square in Toronto and wrote "Live Claritin Clear Today." A group of marchers chanted in unison stopping occasionally to look up towards the sky for the solution to their allergy woes. The stunt caught the attention of thousands of people across the city of Toronto, Canada.